Home » Leadership Brand: Developing Customer-Focused Leaders to Drive Performance And Build Lasting Value by Dave Ulrich
Leadership Brand: Developing Customer-Focused Leaders to Drive Performance And Build Lasting Value Dave Ulrich

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance And Build Lasting Value

Dave Ulrich

Published
ISBN : 9781422110300
Hardcover
288 pages
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 About the Book 

Your companys brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organizations leaders that differentiates what they can do from what your rivals leaders can do. In MoreYour companys brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organizations leaders that differentiates what they can do from what your rivals leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms investors, customers, and employees—elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firms leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique—and use your leadership brand to leave rivals far behind.